Too Many Tools, Not Fixing Anything

Sep 12, 2019 9:50:00 AM / by Tanya Alvarado posted in Trend, improved communication

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Too many business tools used at work is a problem we can all relate to. No one is immune, not small companies nor large ones. According to Siftery, Facebook uses 175 tools and Apple 169! While it is great to live in a time that businesses have their pick of resources, oftentimes we find ourselves more lost than before. What exactly is the problem and what’s the solution? 

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Exploit Free Resources to Boost Business

Aug 19, 2019 9:45:00 AM / by Tanya Alvarado posted in Trend, millennials, employee alignment

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Studies say that on average, Americans check their phones 80 times a day. The ease of access to phones has turned them into the primary way in which we consume media. It’s no wonder that it’s rare to find a company that doesn’t utilize social media in some way, and why not? Companies are saving millions and making millions by relying solely on or in large part on social media for marketing. In fact, in 2017 it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes.

It may seem simple but social media marketing takes work and skill. Here are some tips to help boost your influence: 

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3 Reasons to incorporate AI and NLP in your company RIGHT NOW

Jun 10, 2019 7:50:00 AM / by Tanya Alvarado posted in Trend, Leadership, NLP, AI

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In today’s day and age,  a majority of us have a general understanding of what Artificial Intelligence entails, whether it be from a computer science course in college or a Black Mirror episode. But what’s Natural Language Processing? Did you know you probably already use it every day?

 

NLP is sentiment analysis on Facebook or Twitter when you react to a post with a like, emoji, or comment. It’s the chatbots on the lower corner of a website offering customer support. It’s speech recognition used by voice assistants like Siri or Alexa. It’s machine translation tools like Google Translate.

 

Simply put, NLP is the science of programming machines to understand human language. Since most of us use at least one of these daily, we know they’re imperfect. Bridging the gap between digital data and human communication is extraordinarily complicated as language is full of contextual rules and inflictions that even humans misinterpret among each other.

 

Although it needs work to measure up to the human brain, it’s an invaluable tool that companies like us use every day. Here are a few examples of how organizations benefit from NLP.

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