In today’s day and age, a majority of us have a general understanding of what Artificial Intelligence entails, whether it be from a computer science course in college or a Black Mirror episode. But what’s Natural Language Processing? Did you know you probably already use it every day?
NLP is sentiment analysis on Facebook or Twitter when you react to a post with a like, emoji, or comment. It’s the chatbots on the lower corner of a website offering customer support. It’s speech recognition used by voice assistants like Siri or Alexa. It’s machine translation tools like Google Translate.
Simply put, NLP is the science of programming machines to understand human language. Since most of us use at least one of these daily, we know they’re imperfect. Bridging the gap between digital data and human communication is extraordinarily complicated as language is full of contextual rules and inflictions that even humans misinterpret among each other.
Although it needs work to measure up to the human brain, it’s an invaluable tool that companies like us use every day. Here are a few examples of how organizations benefit from NLP.