The technology landscape is changing. The way the web is being accessed is entirely different from how it was before. People are switching from using big and chunky to lean and small screens. More and more mobile usage is exceeding desktop usage, 70% of all Americans own smartphones and 50% own tablets. These mobile devices are responsible for 71% of the country’s digital traffic. Tasks that were limited to the desktop now are fully done through a smartphone. People shop, interact, and work using their phones.