CSR Initiatives: Brand Authenticity

Oct 21, 2016 4:08:46 AM / by Gaurav Bhattacharya posted in Corporate Social Responsibility, alignment, brand loyalty, CSR


What are CSR initiatives?

Programs that corporations create to uphold their social responsibility to a community is considered as CSR initiatives (Corporate Social Responsibility initiative). These initiatives center around involving employees with community outreach programs. A company benefits from this exposure by engaging employees in non-work related activities and demonstrating positive ideals to customers. These initiatives tend to be planned by the company to involve as many employees as possible. They tend to focus on issues important to the local community within a company as well as building awareness of the global volunteering climate. The importance of CSR Initiatives is gaining a foremost importance with its impact on employee alignment through engagement, retention, and brand loyalty.

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