Becoming A Socially Responsible Founder

Oct 19, 2016 9:39:22 PM / by Saumya Bhatnagar

Becoming a Socially Responsible Founder

Here are a list of the top five things a socially responsible founder needs to know


The hustle must never stop. Period. Every week will bring a new challenge and you can’t afford to waste a single day when becoming a true socially responsible founder, no matter how beckoning the beach is on that one odd lovely Sunday morning. In the initial stage (which is ideally 0 to 9 months), short term goals are much more important than the long term ones. Of course, you should have a vision of where you eventually want to take your company; but the vision is ever changing at this stage. The short term goals, which are actually the stepping stones towards that vision, should be unchangeable. Come hail, come storm, if something has to be done by 29th, the 30th is unacceptable. Train yourself. Discipline is paramount.

Customer Feedback Is Everything for A Socially Responsible Founder

Can’t decide what to develop first? Are you confused between the importance of two features? Aren’t sure if your target audience actually wants what you are developing? There’s only one solution to it; and yes, the answer is the most obvious one. Ask the customer. Lose that inhibition, and just talk. No one can give you a better picture of whether you’re on the right track or not than the people who are actually going to use the product. No matter how flawless your product might be, if it’s of no use to the people you’re developing it for, they won’t appreciate the flawlessness, and neither will they pay you for it.

A Whiteboard Is Your Best Friend

The best way to analyze what you’re thinking is to use the whiteboard. I cannot stress on the importance of a socially responsible founder to sit down with the whole team and having an aggressive white-boarding session enough. Losing objectivity with the product development? Sit with the team and whiteboard the features. Don’t understand the customer acquisition strategy? Jot down the steps on the magic portal of epiphany! I cannot guarantee the sessions to be devoid of conflict (ours is a war zone), but what I can guarantee, is an influx of multiple perspectives and brilliant ideas and a strengthened bond between your team mates after every session as the cherry on top.

Get An MTP before An MVP

The common misconception for most people with respect to the product is to hustle to develop an MVP. An MVP is the Minimum Viable Product; emphasis on the viable. How would you ever know the viability if you’ve never tested it? Enter, the intermediary MTP also known as, the Minimum Testable Product. Consider this the baby of the MVP. Even lesser functionalities, much easier to build and absolutely unscalable. This intermediate however, if introduced to the right people (and if the people are asked the right questions), will save a lot of time, effort and money in building something inconsequential and not useful for your target customers.

Get To Revenue, Fast!

In the initial stages of the company, every day should be one step closer to revenue generation. During product development, a lot of technical co-founders are often confused between optimization of previous work versus further development. The answer is simple (thanks to my very brilliant socially responsible founder). If the product is not getting hampered right now, and the optimization cannot be done parallelly and may delay you getting that first payment, make a note of it and move on. You’ll get plenty of opportunity to optimize it later. All in all, FI played a key role in the broadening of our horizons. It was a wonderful journey and we hope many of you get to experience it.

Becoming a true leader takes practice, learn from a real world example by getting to know the individuals behind Involve by checking out our team page.

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Topics: Corporate Social Responsibility, Employee Engagement

Saumya Bhatnagar

Written by Saumya Bhatnagar

Saumya is InvolveSoft's CTO and a serial entrepreneur. Passionate about helping #womenintech, Saumya helps drive the direction and culture of the company.