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Every couple of years, business trends tend to change, and the majority of them are caused by the changes that technology has brought. Many businesses now give their best to create powerful communities around their brand, to ensure high customer retention.
One of the trends that are becoming quite popular includes the SBV (skills-based volunteerism). Let’s take a look at what type of business case stands for this business approach, and why it is a good idea.
Employee retention and skills-based volunteerism
Among many employee retention strategies, SBV is one of the best ones. Nurturing a newly acquired volunteering talent significantly increases the chances that a person is going to remain with your company over a longer period of time.
In a report from the National Service, it has been stated that people who join a company through an SBV program, tend to develop higher loyalty for the business, as well as connection with other employees. Additionally, working with other non-profit organization gives purpose and improves the morale and productivity of skills-based volunteers.
With this kind of approach, a business improves employee retention rates, as people become more invested in company goals and projects.
Building the right corporate culture with skills-based volunteerism
Building a great company image should play an important role in your overall business growth strategy. By creating an SBV program, a business creates a foundation for building a great corporate culture.
More skilled people are in a much better position to help the community, as they have specific skills needed to work on and finish complex projects. Overall, a company’s involvement in the community is greatly appreciated, which not only affects how people on the outside perceive a business, but also the way employees start to experience it.
In the long run, this is a winning strategy, because a company’s employees become brand ambassadors, attracting more talented people to it. This specifically makes a strong business case for skills-based volunteerism, as the company employing this approach will be perceived as a more socially responsible one.
Adopting new talents
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Adopting new talents and testing new types of projects involves significant financial investment. However, if you pick the right set of talented volunteers, these costs are significantly lower. Through this process, a business gets a chance to explore new fields in which it can grow. Therefore, adoption of new talents without any costs is a great advantage on the business side.
It is obvious that skills-based volunteerism is a great option for a business. But, it is also important to mention that it is a great option for those seeking a way to acquire actual working experience with serious companies. In the previously mentioned report, a volunteer acquired more organizational, communication, leadership, and decision-making skills, which are quite useful for any type of career.
Therefore, SBV is a win-win situation in which both sides get to experience a number of benefits in the process.