CSR reputation rankings reveal market leaders
With great power comes great responsibility. As such, it’s no surprise that some of the world’s top companies are leading the way in social responsibility of business. A recent study by the Reputation Institute, a leading reputable advisory firm, examines the corporate social responsibility reputations of firms across the globe. Among the top ten firms (see rankings below) are several examples of companies that are household names and market leaders in prominent industries such as high technology, entertainment, and automotive. These leading companies set the example for social responsibility of business not just because it’s the right thing to do, but because it enhances their reputation and impact in the areas of citizenship, governance, and workplace.
By establishing and maintaining a reputation as leaders in these three areas, these firms signal to their customers, employees, and the broader market that they are a positive influence on society, behave ethically, and care about employee well-being. This signal to employees is especially critical to the overall business strategy because employees who believe their employer embodies social responsibility of business are more aligned with the company mission, productive, and willing to put in the extra effort to drive results. In addition, studies show that 67% of employees prefer to work for socially responsible companies, which further explains why we see top companies as leaders in social responsibility of business.
The Next Step in CSR Strategy
Though top companies view social responsibility of business as a key priority, there is often a gap between the causes that employees care about and the social impact initiatives companies ultimately pursue. It’s simply not possible to address the causes of all employees from the top level. This is why Involve was created, to allow employees to connect more closely with nonprofits. Involve’s social responsibility platform connects employees to 1.6M volunteer and donation opportunities. By collecting data on the skills provided by employees and needed by nonprofits, Involve allows employees to find skills-based volunteering opportunities and make a deeper impact. The next step in maximizing the social responsibility of business is empowering employees to connect with their favorite causes, and Involve is the platform that makes it possible.
Find out more about how Involve can take your corporate social responsibility strategy to the next level by visiting our customer success page.