Did you know that 65% of all lost customers can be traced to a disengaged employee? In many ways, the deskless workforce is the face of the company that customers see first and interact with directly. They’re on the sales floor, greeting you as you enter a store, working the lines in factories, performing inventory and more. They’re on their feet, in the field, facing customers daily. They're the backbone of most large companies making them an invaluable tool for leadership. They are who provide information on the pulse of the company’s day to day business. Who else knows the customer better? For these reasons and more, it’s crucial that deskless employees are aligned with leadership and a company’s vision.
Here are a few easy tips to align a deskless workforce:
- Alignment should be a priority from the moment an employee is hired. From the employees’ first day, they should be set on a clear path in regards to their work. They need to come to work everyday knowing what is expected of them. Nobody wants to feel lost, confused, or worse...bored.
- Even employees working a 9-5 office job have a hard time staying up to date with the latest company news, checking emails, reading meeting notes; engagement is tricky. Deskless workers face these same struggles, but they are harder to reach. In Tribe Inc.’s national study of employees ranging from manufacturing to retail, 84% said they receive “not enough” communication from the top. Whatever your means of communication are, deskless workers are less likely to open these messages compared to office workers. Odds are they don’t have a lot of downtime to scour through lines and lines of information. So keep communication consistent but short, simple, and to the point.
- Engage workers with regular feedback and praise. Leadership can create a point system and reward employees for doing good work. Recognition is invaluable, everybody wants their hard work to be recognized. Unfortunately, only 1 in 5 employees feels strongly valued at work. Acknowledgment coming from top leadership means so much more and really humanizes a part of the company that may feel unreachable. Rewarding employees for providing feedback with surveys or polls is a fantastic way to close the feedback loop and gain meaningful insight on the customer.
Naturally, every employee is important, but deskless ones need more TLC from their employer. They're harder to reach and they have their finger on the pulse of the customer. Hopefully these tips help you on your path to better alignment and engagement!