5 Factors Attracting Millennials Through CSR Sustainability

Oct 21, 2016 4:07:53 AM / by Gaurav Bhattacharya

Attracting Millennials Through Corporate Social Responsibility

Effective and Personalized Leadership

With a surging percentage of millennials entering the workforce, employers are having to rethink old strategies for attracting new talent. Companies are finding new ways to rethink their CSR sustainability strategies. A large salary is not attracting prospective employees the same way it used to. A Capstrat survey showed that 72% of Millennials are willing to sacrifice a higher salary for a more personal and profession career. So what are the main factors that lure in millennials?

1. More Mentor and Less Manager

Millennials desire to be accountable for themselves. Overbearing tasks and micromanagement impedes progress. Gen-Y workers tend to receive and act upon supportive encouragement more effectively. This can be done by increasing CSR sustainability (corporate social responsibility) through different incentives.

2. Turn the Yearly Review Into a Weekly Review

Acknowledging strengths and devising solutions for improvement on a yearly review basis limits the growth of employees. Frequent feedback can allow the entire team to be on the same page.

3. Social Responsibility through CSR Sustainability

According to a Cone Inc. survey 79% of millennials want to work for a company that cares about how it impacts or contributes to society . With companies donating a smaller piece of the pie than ever, socially responsible brands have the opportunity to attract desired talent. Millennials want to associate themselves with a company that represents their best intentions for the community as well. A modern employee wants to be proud of his/her company in all respects. Organizations that offer opportunities and incentives for community outreach create a captivating culture for employees.

Increased Collaboration

By increasing your company's CSR sustainability millennials will feel more connected with their team members. Collaboration is key to a healthy environment. Here’s some tips to get you started:

  1. Turn the group email chain into a group conversation
  2. Open work spaces to encourage interactions between small groups
  3. Themed and “fun” areas to enable free thought and a comfortable working environment between employees

Find out how Involve is helping companies create an environment for millennials to flourish by checking out our customer success stories.

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Topics: Corporate Social Responsibility, Employee Engagement

Gaurav Bhattacharya

Written by Gaurav Bhattacharya

CEO and Co-founder @ InvolveSoft. Passionate about technology impacting the world.