CSR strategy for the next generation of socially conscious employees
“Service to others is the rent you pay for your room here on Earth,” said Muhammad Ali, the late great boxer and human rights advocate. Companies often focus service to others on maximizing shareholder value. However, a growing number of leading firms are broadening this focus to include serving their employees and communities through corporate social responsibility strategy, or CSR strategy. A major factor in this shift is the maturation of millennials into a prominent section of the workforce and consumer class.
Millennials are the most socially conscious generation to date as evidenced through numerous studies. They are more interested than prior generations in buying products from and working for companies with socially responsible reputations. Companies are responding through increased emphasis on CSR strategy. Through group volunteer activities, matching donations, and other programs, companies are proving to employees a more socially conscious manner.
The end goal is to shape the employee experience in a positive way through a CSR strategy. In addition to reduced turnover, higher employee alignment with company goals, and positive reputation, these efforts create a positive and memorable experience for employees. Each employee who associates their company with positive memories is more likely to be an advocate in terms of referring future employees and reinforcing the brand. In short, CSR strategy can pay dividends for years to come.
How To Become The Next Leader In CSR Strategy
Connect with Involve! Involve is a leading partner in helping to drive CSR strategy and build a best-in-class CSR program. Involve offers a powerful platform that improves top down communication and enhances the employee experience. See how companies are using our program to help align employees to company goals.