Setting volunteer participation goals is getting more and more important as volunteering is getting bigger; the age of millennials popularized it again, so doing a good deed and investing your time and effort in order to contribute to a cause is considered trendy now. However, volunteering organizations don’t always function properly – most of them are not used to having a significant workforce at their disposal, so most of the work they are able to organize doesn’t go further than the superficial level.
Starting a skills-based volunteering program is a choice that many businesses decide to make. It can only bring benefits. It becomes a cornerstone for further growth in the future, as both customers and employees start forming deeper connections with the company participating in the volunteering process.
To start a volunteer group is a great step any company serious about building their brand image should take. There are plenty of marketing benefits, but more importantly, it is a real chance to help out a local community.
If you want to participate in volunteering projects aimed at helping the local community, the following course of action will make it easier for you to start a volunteer group.
So your company’s CSR strategy is in place. You’ve got stake-holders on-board and everyone is super excited about formalizing something that has been a part of your company’s culture.
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Every couple of years, business trends tend to change, and the majority of them are caused by the changes that technology has brought. Many businesses now give their best to create powerful communities around their brand, to ensure high customer retention.
The Often Overlooked Element of Attracting Top Talent
In the battle for the next generation of talent, many companies focus on attracting quality employees with competitive cash compensation packages and creative perquisites. One element of the employee value proposition that often gets overlooked is company culture, which is becoming increasingly important to younger employees according to Entrepreneur.com. Company culture is comprised of many factors, including work-life balance, learning and development opportunities, workforce camaraderie, and community involvement.