Gaurav Bhattacharya

CEO and Co-founder @ InvolveSoft. Passionate about technology impacting the world.
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Recent Posts

The Risks of Corporate Volunteering: What HR Should Plan For In Setting Up A Corporate Volunteer Program

Jan 14, 2017 6:00:00 AM / by Gaurav Bhattacharya

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Developing Business Ethics and Social Responsibility

Oct 21, 2016 4:17:00 PM / by Gaurav Bhattacharya posted in Corporate Social Responsibility

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Hard Work Beats Talent

It is easy to look at popular or rather a successful entrepreneur and imagine how easy it is to try entrepreneurship. It may be easy for some but like most self-made entrepreneurs will tell you, nothing is ever easy in the business world. One has to sweat. One has to also fail several times. Fortunately, it is such setbacks that always leave one with vital entrepreneurship lessons. It is pretty much like sweating to tilt a barren land until it becomes fertile. You then sow the fruits of your toil and feel validated. That is what social entrepreneurship is all about, establishing business ethics and social responsibility. However, there is a slight angle to it that people tend to overlook. Social entrepreneurship has everything to do with finding problems in a given society and coming up with solutions for the said problem. That sounds easy, but it is deeper than it sounds.

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CSR Initiatives: Brand Authenticity

Oct 21, 2016 4:08:46 AM / by Gaurav Bhattacharya posted in Corporate Social Responsibility, alignment, brand loyalty, CSR

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What are CSR initiatives?

Programs that corporations create to uphold their social responsibility to a community is considered as CSR initiatives (Corporate Social Responsibility initiative). These initiatives center around involving employees with community outreach programs. A company benefits from this exposure by engaging employees in non-work related activities and demonstrating positive ideals to customers. These initiatives tend to be planned by the company to involve as many employees as possible. They tend to focus on issues important to the local community within a company as well as building awareness of the global volunteering climate. The importance of CSR Initiatives is gaining a foremost importance with its impact on employee alignment through engagement, retention, and brand loyalty.

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5 Factors Attracting Millennials Through CSR Sustainability

Oct 21, 2016 4:07:53 AM / by Gaurav Bhattacharya posted in Corporate Social Responsibility, Employee Engagement

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Effective and Personalized Leadership

With a surging percentage of millennials entering the workforce, employers are having to rethink old strategies for attracting new talent. Companies are finding new ways to rethink their CSR sustainability strategies. A large salary is not attracting prospective employees the same way it used to. A Capstrat survey showed that 72% of Millennials are willing to sacrifice a higher salary for a more personal and profession career. So what are the main factors that lure in millennials?

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Rethinking The Social Responsibility Of Business

Oct 21, 2016 4:07:16 AM / by Gaurav Bhattacharya posted in Corporate Social Responsibility, Employee Engagement

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Social Responsibility Of Business In The 21st Century

No business on earth can survive without aggressive marketing. This can only mean one thing – decision makers must start rethinking the social responsibility of business and come up with smart marketing solutions to engage both customers and employees. That is exactly where Corporate Social Responsibility strategies come into the picture, commonly referred to as CSR, it is not usually interpreted as a marketing tool yet it does more than just promoting a brand. It leaves a good impression for employees and customers alike. Most importantly though, it stands out as a win-win solution for companies and their community. After all, CSR is about giving back to society as a company with volunteering initiatives and charitable efforts. So, how can CSR executives begin the process of rethinking the social responsibility of business and adapt it to their particular industry? How should one plan and execute a CSR project? Here is how:

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Social Responsibility of Business from African Entrepreneurs

Oct 20, 2016 11:06:51 PM / by Gaurav Bhattacharya posted in Corporate Social Responsibility

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Involve CEO Background and Social Responsibility Of Business

Recently I have been studying a lot on how we can launch Involve in Africa. Reading about their beautiful culture and studying their people. There is so much one can learn from some of Africa’s most successful entrepreneurs. They all seem to have or rather share one thing in common – resilience. But over and beyond the seemingly obvious traits they all seem to share, there are simple traits that they share on a personal level. That is, you may find a trait in one entrepreneur and find it lacking in another. So what exactly can we learn from some of the Africa’s most successful entrepreneurs? Do keep in mind that most of them, as you are about to learn are opportunist. Most of them too, aspired to change the world around them through social entrepreneurship. They do this by making sure the social responsibility of business is established from the beginning. That is, they observed problems that marred the communities around them and came up with solutions. Read on to learn more.

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Hurricane relief: Find out what can be done

Sep 22, 2016 6:22:00 PM / by Gaurav Bhattacharya posted in Hurricane Harvey

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Hurricane relief is the buzzword this season with the eastern seaboard of the USA and the island nations off of the coast having seen unprecedented destruction due to the multiple hurricanes forming over water and hitting land as category 4 and 5 storms.

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Top 5 Group Volunteering Opportunities in Houston

Sep 17, 2016 12:25:00 PM / by Gaurav Bhattacharya posted in Hurricane Harvey

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In today’s increasingly insular world, it is a disaster of Hurricane Harvey’s scale that makes us stop, disconnect and take a look around us to see that there are real people in real trouble needing our help. Individual and group volunteering opportunities abound in and around Houston, and it is heartening to see people put aside everything to assist those who are more affected than they are.

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